Evenness Coffee Roaster
branding | visual identity | packaging
Evenness Coffee Roaster is a Foshan based coffee roastery.
The owner is a passionate and sharable person who has traveled the world to learn about coffee culture. When he came back, he decided to run a place for local coffee lovers and passersby in Foshan, his hometown and a satellite city where coffee culture is sprouting. He hopes to do his part to let more people know about coffee culture and promote the development of coffee culture in this city.
The main brand qualities are local roast and manual brewing. They sell their own roasted beans to individuals and other cafes, and provide coffee to customers who come to the store.
They value the evenness of the roasting very much and use that as their brand name.
We found some clues between the "=" sign, the initial letter E and the meaning of the word Evenness, then we extracted a symbol and differentiated it according to different degrees of roasting. By overlaying the symbol directly on the text message, we created a straightforward visual language that not only highlights the brand's core concept of Evenness, but also expresses the personality of the owner.
